What to Know Before Investing in Network Marketing

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Everyone has dreamed of being their own boss at some point. And, network marketing makes that possible, since you’re effectively running your own business. 

Network marketing can be quite a lucrative career choice, and just like the network marketing professionals at tonivans.com say, anyone can be successful as long as you do it the right way. So, before jumping in with both feet, get to know a bit more about what is required of you to have your own successful network marketing business. 

Make sure the company is legitimate

There are a lot of pyramid schemes out there disguising themselves as multi-level marketing opportunities when, in reality, they are fraudulent. Before signing a contract or investing any time or money, it’s critical to do your research on the company to find out how legitimate they are. Some good information to look for includes how long the business has been operating, what kind of customer reviews there are, if the company has received any complaints against them, and if there is any talk (positive or negative) about the company’s products or services around the web. Also, when meeting with someone from the team, don’t be afraid to ask questions like what the compensation structure is, what your potential expenses are, and what information they can provide to support their claims of your potential earnings. Try and get those answers in writing if you can. 

There are also a few red flags to watch out for, aside from the research you’ll do into the company. One major red flag is that pyramid schemes offer incredible returns on your investment within a minimal amount of work required on your end. Their promises of compensation sound too good to be true, because they most likely are. Another red flag is that the person trying to recruit you will pressure you on the first meeting to handing over a large amount of money upfront to secure your spot on the sales team or to pre-order large quantities of product. Often, the product is fake, and sometimes, it may not even exist at all. 

Make sure you have the right skills

While all jobs can provide a learning experience and skill growth while on the job, being successful in network marketing is essentially saying you are good at sales and networking. If you recognize that these skills aren’t your strongest, it may be wise to develop them a bit more before diving into the world of network marketing. Another good skill to have right off the bat is interpersonal skills, also referred to as people skills. Being able to communicate effectively and build a rapport with potential and current customers is necessary when it comes to network marketing. 


As you grow your business, expand your network, and become more comfortable with your routines and processes, you may want to branch your skills out some more. When starting out, it can be overwhelming to try and do everything yourself, so some network marketers outsource some tasks to keep everything looking and sounding professional. As you become a more confident network marketer, you may want to try some of those tasks yourself, including copywriting, social media advertising and organic strategizing, graphic design and asset creation, and email marketing campaigns. These are not only helpful skills for your network marketing business, but they can be transferred and used for many other applications.

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