Of course, as with any Ecommerce niche, this one is highly competitive, and you will need to tend to thorough planning and preparation if you are going to rise to the top, build solvency, and ensure long-term success. With that in mind, here is your guide to building a cost-effective business model for your Ecommerce marketplace.
It all starts with a sound business idea
A business idea can only become viable through meticulous market research, and the careful assessment of your competitors. You will need to scrutinize every part of the industry, searching for weak points in your competitors’ offering, lucrative opportunities, and customer problems and pain-points that need to be addressed. This is your way inside, and a way to distance yourself from the competition.
Consider everything from your brand’s image and presentation, all the way to the user experience on your eCommerce website, and then verify the feasibility of your idea with your peers, colleagues, and experienced individuals in the industry. You will need to answer your customers’ needs well before you actually launch the store, in order to ensure the recognition and traction your brand deserves. To achieve this, you will not only need to implement tried-and-tested solutions, but also improve upon the existing methods.
Choosing the right market
The Ecommerce industry is expanding in all directions, and winning on every front, including C2C, B2C, and B2B. If your marketplace is to thrive and succeed in the years to come, it mustn’t limit itself to a single market, but rather focus on supporting various trade models and market types, especially those that are rising in popularity. Always remember to seek out up-and-coming markets you can focus on, in order to differentiate yourself from your competition and improve your revenue potential.
Nowadays, the possibilities for large-scale trade are endless, meaning that you can bank in on industry giants entering the Ecommerce game – you simply need to facilitate the trade of their unique products. For example, even in the oil industry companies are starting to make their oilfield products accessible via the internet. By focusing on such niche markets and specialized equipment that’s not as prominent in the Ecommerce world yet, it’s only a matter of time before the big bucks start rolling in, provided that you have established a sound payment structure.
Building a payment structure
Revenue is the essence of business. In order to succeed and ensure a positive ROI, you need to monetize your marketplace as soon as possible. After all, if you’re not making money out of all this trade taking place in your online store, then what is the point of your business venture in the first place? Don’t wait for your cash reserves to dry out, but establish a payment structure early on in order to start generating cash flow from the get-go.
Some of the most viable structures include a freemium fee model, a subscription-based model, a list-posting fee, and a commission-based model.
- The freemium model benefits from customers paying for the top features of a product or service that is not available in the free version.
- The subscription model monetizes your platform by having users sign up for a recurring monthly subscription which gives them access to your website, and its perks. Usually, you will need to build at least three levels of subscription in order to cash in on all user types.
- The list-posting fee works on the premise of product providers paying a certain fee every time they post a new set of products, or listings, on your website. Keep in mind that this business model emphasizes listings volume instead of high fees, as you can easily deter providers with cumbersome charges.
- You can always choose the commission business model, in which you take a percentage from every successful transaction. This is one of the most widely-used models due to the flexibility it gives to both parties while building your long-term cash flow.
Combining one of these revenue structures with a sound pricing structure will be instrumental in building the success of your Ecommerce marketplace, as pricing too much can drive away business, while pricing yourself too low won’t allow you to realize your financial goals.
Online marketplaces are booming around the world, and as the Ecommerce industry continues to soar, now is your opportunity to launch your own digital marketplace and make a real impact. With these crucial considerations in mind, you can choose to build a cost-effective business model that will start generating revenue and attract business to your doorstep in no-time.